As many of you may already know, Rolex released the Rolex Datejust watch in 1945 to celebrate the company’s 40th-anniversary jubilee celebration (the term “jubilee” literally means “a special anniversary of an event”). Along with the innovative date window on the dial, the watch also came with a brand-new style of replica Rolex bracelet after the oyster bracelet. And to emphasize the big ‘four-zero’ occasion, Rolex named the new bracelet the Jubilee after the celebration itself. Fast-forward to 1985, Rolex took a similar route by releasing the Jubilee dial to celebrate the Datejust collection’s 40th anniversary. This is, of course, also the Rolex SA 80th anniversary.
The Rolex Jubilee dial, also known as the anniversary dial, features a repetitive ‘ROLEX ROLEX ROLEX’ pattern engraved on its entire surface. This is similar to the type of all-over pattern that can be seen on something like a monogram Louis Vuitton bag. Remember, this was the 1980s – the decade of decadence and flaunting one’s wealth, and logo-mania was all the rage across the luxury goods industry. Consequently, the Jubilee dial style fits right into the trend to proudly announce that the watch was a Rolex – in case onlookers had any doubts.
Aside from colors, the Jubilee dial is also available with various index styles. These styles include diamonds, batons, Roman numerals, and Arabic hour markers in white gold. Some examples of the Jubilee dial with the “Superlative Chronometer Officially Certified” text. Other examples might have a little “Datejust” nameplate engraved on the surface and forgo the COSC writing altogether. It isn’t hard to find the perfect Jubilee dial Rolex to suit your wrist and lifestyle.
Although the Jubilee dial style is not for everyone, it is a popular choice for those who love to be a little extra. Whether on the Datejust, the Lady-Datejust, or the Day-Date, the Jubilee dial makes any Rolex watch pop.
When writing this article, fake Rolex no longer produces watches outfitted with the Jubilee dial. After being retired for several years, a new collection of motif dials appears to have replaced the unique machined dial. The new collection of dials was introduced alongside the Datejust in 2021. These include the palm dial decorated with fronds and the fluted dial with a design that mimics Datejust’s famous fluted bezel. Both are available in various colors, depending on your chosen design. Some options include green, champagne, blue, and silver, and they can be found with or without diamonds.
While they in no way replace the classic replica Rolex Jubilee dial, the palm and fluted dials on this luxury watch appear to echo the exact sentiment of playful and adventurous design elements. They add incredible dimension and character to the Rolex m catalog. These decorated dials are only available to the Datejust 36 and Datejust 41 collections.
Now that the Rolex Jubilee dial has acquired the “discontinued” status, what will that do to its value? Only time will tell, of course. It already boasts something of a cult status among collectors in the know, so it could affect its value long-term. If you’ve always wanted to add one to your collection, there’s no better time than now to invest.